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World Journal of Pharmaceutical Research (WJPR) will give best paper award in every issue in the form of money along with certificate to promote research activity of scholar.
            Best Paper Award :
Dr. Muhammad Baqir MR Fakhrildin
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Abstract

CONCEPT OF BEAUTY AND COSMETOLOGY IN AYURVEDA – A REVIEW

Dr. Rameshwar Lal*, Dr. Saroj Choudhary, Dr. Shankar Burdak, Dr. Shyamveer Ghuraiya and Dr. Manisha Gurjar

ABSTRACT

Beauty of person gives perceptual experience of pleasure or satisfaction. Ayurveda never isolate the involvement of mental and spiritual well being from the concept of beauty. Ayurveda, the world’s ancient science of health care and healing, works on four levels-body, breath, mind and spirit. When these are in perfect harmony, a person radiates with inner and outer beauty. In fact, the concept of beauty and cosmetics is as old as mankind and civilization .Ayurveda physician believe that toxic materials inside our body make a person ugly and disease and Sodhana (Purification) is the best therapeutic intervention to eliminate body toxins. Safe solutions, no side effects, use of natural herbs, long lasting impacts etc. have made Ayurveda as choicest cosmetology. India could emerge as a major contributor to the global cosmetic industry. This will possible, as one of the strengths of India is Ayurvedic tradition. The present review deals with the advantages of Ayurveda in Cosmetology, ayurvedic medicines & medicinal plants proven as cosmoceuticals.

Keywords: Ayurvedic cosmetics, Cosmetology.


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