Abstract

ROLE OF ARTIFICIAL INTELLIGENCE IN PHARMACEUTICAL MARKETING

Vivek Yadav* and Swarup J. Chattarjee

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Abstract

All branches of science have been invaded by the development of computing and technology. One fundamental area of computer science, known as artificial intelligence (AI), has influenced everything from basic engineering to pharmaceuticals. The fields of medicinal chemistry and healthcare have discovered uses for AI. Computer-aided drug designs have recently supplanted more traditional techniques of medication development. Artificial intelligence (AI) and machine learning (ML) have emerged during the past ten years as the revolutionary technologies that are most expected to have a profound impact on pharmaceutical research and development. The next frontier in bio sciences for pharma is artificial intelligence (AI). In order to give a personalised and better-tailored therapeutic regimen, artificial intelligence systems may learn and anticipate beneficial interventions for individuals utilising a variety of personal data. In this overview, we cover computer-aided drug design's foundational components and processes, as well as the opportunities and challenges they present for the pharmaceutical business. Even though it is impossible to forecast the future, AI will play a major role in shaping pharmacy as we know it.

Keywords: Artificial intelligence, Deep learning, computer science, Pharmaceutical industry, Drug development.