Abstract

DEVELOPMENT OF AYURVEDIC NEUTRACEUTICALS, ITS GLOBAL STANDARDS AND CHALLENGES W.S.R. TO AYURVEDIC PHYTOPHARMACEUTICALS

*Dr. Disha Dinesh Devadiga, Dr. Surekha S. Medikeri

Abstract

ABSTRACT The rise of lifestyle diseases has increased interest in natural, food based health solutions. Ayurvedic nutraceutical products are based on traditional Ayurvedic principle which aims to support digestion, immunity, mental clarity, and overall wellness. Developing these products combines traditional knowledge with modern quality checks to ensure safety and effectiveness. While classical forms are potent, they can be challenging in terms of palatability, stability and global acceptance. Modern adaptations to modify the dosage forms and making them into ready to use forms improve taste, convenience, and daily use. Efforts to standardize ingredients, test for contaminants and ensure consistent quality help meet global safety standards. Government programs and research initiatives support product development, training, and international promotion. By blending time tested Ayurvedic wisdom with modern practices, these nutraceuticals offer safe, practical, and globally acceptable options for preventive health and overall well being.

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