Abstract

COMPLAINT MANAGEMENT SYSTEM OF FINISHED PRODUCTS IN PHARMACEUTICAL COMPANY- A GENERAL REVIEW

Bharath Kumar B., Amit B. Patil* and Ajay P. Karnalli

Abstract

Complaints are essential as they offer knowledge approaching the success of an organisation‟s services or products, facilitate to recognise attributes that need development, and promote to a better understanding about customer satisfaction and dissatisfaction. By reacting confidently to complaints, an organisation can upgrade its service provision. The complete complaint management outline to deliver a strong construction for accepting, evaluating, verifying, replying to, registering and working on complaints to enhance services to the public. An efficient procedure should be established and executed in sequence to record and examine each complaint accepted. Thus the aim of this article is to discuss the major phases of a valuable complaint handling procedure that can be easily executed in pharmaceutical companies.

Keywords: Customer, Complaint, Complaint Handling.