Abstract

ROLE OF SOCIAL MEDIA IN PHARMACEUTICAL INDUSTRY : RESHAPING FOR A BETTER TOMORROW

Ahuja R.* and Sen M.

Abstract

Social media has dramatically changed the marketing world in recent years. With businesses investing significant time and money into strategic plans and marketing initiatives, this trend will continue to grow and expand into the near future. Sites such as Facebook, Twitter, and Linked In provide a mechanism for individuals to come together based on a variety of factors such as existing friendships, common interests, or work. People have discovered how the use of social networks can facilitate communication and the exchange/sharing of thoughts and ideas. Similarly, other social media like Blogs create a platform to post comment on any event which needs to be publicized also can be utilized as a promotional technique for customer‟s adoption as well as for promotions. Now users are acquiring followers & subscribers and directing them to your social networking page. These media has an competitive edge over other popular public media like Television because there is a time gap between social event occurrence and the time it is being broadcasted.

Keywords: Social media, social media marketing, growth and benefits of social media, social media marketing strategy, social media marketing in India.