Abstract

STEPS IN CALL TO PHYSICIAN BY MEDICAL REPRESENTATIVE

Preetam LaLa Nikam* and Sarika Gorakhnath Shinde

Abstract

The main aim is that whether medical representative has an effective role in making doctor to convince about their company products which are on high demand through the companies. Pharmaceutical marketing is a totally different concept as here targeted customers are doctors and they are highly qualified with upgraded knowledge about the recent development and scenario of the product and their results. Company prepare different strategies and designs for targeted customers. Promotion of the drug by representative to the physicians is the major factor which influence their decision during prescribing. Drug promotion is all about information and various activities by Pharma companies for their distribution which influence prescription, increase demand of medicinal drugs.

Keywords: Medical representative, Personal vending, Product illustration, Prescription, Doctors prescription, Promotion strategy.