Abstract

AYURVEDIC PHARMACEUTICAL’S – CHALLENGES AND OPPORTUNITIES

Dr. Rekha Ram* and Prof. Avadhesh Kumar Bhatt

Abstract

Ayurveda is the science of life. It is a system of traditional medicine native to the Indian sub - continent and practiced in other parts of the world as a form of traditional medicine. The Ayurvedic pharmaceutical is fast growing after covid in India. India has a great role to play, as a supplier of Ayurvedic products not only to meet the domestic needs, but also to take advantage of the tremendous export potential. Projection is being made that after information technology, Ayurvedic technology will be India’s biggest revenue earner. Ayurvedic products are gaining popularity in India and in world medicinal and health market. Despite well-practiced knowledge of Ayurvedic medicine and occurrence of many medicinal plants, the share of India in the global market is small. Nonclassical herbal formulations have gained momentum in the recent past. This is due to the lack of enough scientific evidence pertaining to its long-term safety and efficacy. Besides, the shortage of authentic monographs on the impurity profiling, standardization protocols, lack of guideline on the fixed-dose combinations and absence of programmed pharmacovigilance plan for herbal drugs are among the major warnings. In recent years, few issues pertaining to the classical herbal formulations are being addressed to some extent.

Keywords: Ayurveda, Herbal Formulations, Standardization, protocol.