Abstract

DIGITAL TRANSFORMATION IN PHARMACEUTICAL MARKETING: AN IN DEPTH EXPLORATION

*Vishal Vaijanath Tambare, Shraddha Hrishikesh Dingare, Shrutika Gaurihar Katkar, Rushikesh Rajendra Maske, Priyanka Ramling Todkari and Dr. Meera Deshmukh

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Abstract

Digital technologies advancements have caused a substantial upheaval in pharmaceutical sector. In depth analysis of the effects, difficulties and prospects of multidimensional field of digital transformation in pharmaceutical marketing is provided in this review article. The way pharmaceutical businesses interact with patients, healthcare providers and other stakeholders has been completely reimagined by the digital revolution. This study investigates how digital channels, such as social media, mobile applications and online communities have evolved into crucial tools for spreading information through a thorough analysis of recent literature and case studies. The regulatory environment around digital marketing in the pharmaceutical industry is also examined in depth in this research, highlighting the significance of adhering to strict rules when using the internet. It is also highlighted how digital health platforms are changing how people engage with doctors and how people enroll in clinical trials. Data driven decision making is a key component of digital transformation that is covered in this article. The article also highlights the necessity of patient-centric strategy in digital marketing, emphasizing the improvement of patient adherence and education using cutting-edge digital techniques. This review study concludes by emphasizing the crucial role that digital transformation plays in pharmaceutical marketing.

Keywords: Digital transformation, Pharmaceutical marketing, Digital technologies, E-Marketing, Social Media Marketing.