Abstract

PRODUCT PROMOTION STRATEGY OF RASINAC PLUS (DICLOFENAC) GEL

Rahul Tiwari* and Ramji Mishra

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Abstract

Marketing  They study customer needs and wants in well-defined market segments.  They allocate marketing effort in relation to the long-run profit potential of the targeted segments.  They develop winning offers for each target segment.  They measure company image and customer satisfaction on a continuous basis.  They continuously gather and evaluate ideas for new products, product improvements, and services to meet customer…  They influence all company departments and employees to be customer-centered in their thinking and practice.

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