Abstract

UNLEASHING BEAUTY THROUGH COSMO AYURVEDA

Dr. Arunashree T. S.*, Dr. Chanagoud Patil and Dr. R. Y. Timmapur

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Abstract

Beauty of person gives perceptual experience of pleasure or satisfaction. Beauty is not always related to women, rather men are more beauty conscious as the evolution shows males are more beautiful. Consumer trends suggests a gradual shift from chemical based products to Ayurvedic products. Ayurveda is a system of medicine from which focus on root cause rather than symptoms, and has a long history of success. Ayurveda never isolate the involvement of mental and spiritual wellbeing from the concept of beauty. Ayurveda Cosmetology i.e the Varna utapatti starts from Garbhavasta, Garbini paricharya, Dinacharya, Rutucharya, and Ratricharya, where only Ayurvedic science throw light on this contexts. Cow is celebrated as a divine mother in India considered as Kamadhenu or Gomatha. Panchagavya a five best combination of cow products i.e milk, urine, dung, curd, ghee, which is scientifically proved with rich in nutrition, amino acids, protiens, vitamins, minerals and harmones. The Ayurvedic natural cosmetics business of India is growing at the rate of 15 – 20 % per year. Wakeup before makeup.

Keywords: Cosmetology, Garbhasanskara,Varna utapatti, Panchagavya.