Abstract

DIFFERENT MARKETING STRATEGY FOR OTC AND BRANDED DRUG: A SYSTEMATIC REVIEW

Tanmay S. Wake*, Asst. Prof. Darshana A. Shambharkar, Rahul S. Bijwar and Laxmikant N. Barde

Abstract

Marketing mix are tools to feed value to target followership by understanding the factual request characteristics, without understanding the implicit client and having detailed information the immolation won‘t match the client demand and the sweats of the marketer won't be capitalised to succeed in request. Marketer need to understand the commerce micro details with the help of colorful tools available STP, Approach and consequently produce the immolation which will be right fit for the request. In this paper experimenter attempt to study the marketing mix of named pharma companies and also try to figure it out what all difference the marketer tries to apply for different set of product tradition products and OTC Products, experimenter has used a description exploration design to execute the exploration in further systematized ways with sample size 1026 by using non-probability slice system to infer the croaker‘s perspective for marketing blend espoused by named pharmaceutical companies. The finding of the studies revolves around the Marketing strategies stationed by the marketer which at the end of the day encountered by the croaker and how these strategies and operations are salutary for companies to separate the different plan of action to feed the target followership in better way, The study attempts to clarify that the croake, druggist and medical representative play pivotal part in complimenting the deals of the pharma product whether it could be tradition products and OTC, colorful dimension have been coved in this study. The study covers marketing strategy and branding aspects of named pharmaceutical companies.

Keywords: Branding, Chemist, Marketing strategy, Medical representative, Physician, Prescription and OTC products.