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WJPR Citation
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| All | Since 2020 | |
| Citation | 8502 | 4519 |
| h-index | 30 | 23 |
| i10-index | 227 | 96 |
A REVIEW ON: DIFFERENT CONCEPT OF PHARMACEUTICAL MARKETING
Akash Yadav*
. Abstract Pharmaceutical marketing is a professional practice that concerns the promotion, distribution, and sale of pharmaceutical products (e.g., drugs, vaccines, and other healthcare products) to different stakeholders, including healthcare professionals, patients, and the broader healthcare market. It is a subtle combination of scientific knowledge, regulatory compliance, and business strategy to market pharmaceutical products successfully in a competitive and highly regulated market. The following is a comprehensive description of various aspects of pharmaceutical marketing. Keywords: Product Development, Patient Awareness, Prescription Drugs Formularies. [Full Text Article] [Download Certificate] |
