Abstract

INTELLIGENT CUSTOMER BEHAVIOR AND ITS ROLE IN REDUCING THE INCIDENCE OF ADDICTIVE CONSUMER

Prof. Yousef Hagym Sultan Al-Taie*, Baqer Khudhair Abdul Al-Abbas Alhadrawi, Amir Grace Scary Hamate

Abstract

Specialists often seeks in the field of marketing to focus on cases that lead to customer safety, by seeking to introduce mechanisms specific action to help the customer current or future to get rid of some of the purchasing habits that ultimately lead to harm him. So is the subject of consumer addiction of topics related to the condition and safety of the healthcare customer, psychological, and that prompted specialists to go away for determining addictive consumer which led to the launch of the idea of research which crystallization as a result of negative situations that led one way or another to the impact on customer behavior, with reference to the final results, which will inflict great Damage in companies, so research seeks to promote and apply the ideas of intelligent customer behavior and its role in reducing the incidence of addictive consumer dwell in that repeat purchase cases, purchasing habits, addiction to technology and addictive products that achieve tidbit in the short term, The sample was composed of 245 customers selected style intentionality sample of the number of supermarkets in the province of Najaf were distributed questionnaire them with adequate explanation for each customer where the main problem focused on (whenever the customer behavior the smart thing whenever led to reduce the incidence of addictive consumer ) The study aimed to alert customers and motivate and develop understanding and perception and awareness of when the acquisition of any product must be selected according to the capabilities of intelligence which possess while the main study hypothesis which is no statistically significant correlation between intelligent customer and addictive consumer behavior was reached the most important conclusion It is whenever the customer is attentive and enjoy understanding and perception and awareness and excellence was able to acquire a product actually needed The most important recommendation was the customer to think carefully about what products that achieve his long-term satisfying and stay away from the same bad effect that contribute to find a consumer anxiety to curb addiction Products.

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