Abstract

ENVIRONMENTAL PROTECTION BY IMPLEMENTATION OF GREEN PURCHASING, GREEN PRODUCTIVITY, GREEN MARKETING AND GREEN QUALITY MANAGEMENT SYSTEMS

Padmaja S. Giram, Varsha V. Gaikwad, Sanjay S. Thonte, Mr. Ravi M. Rajurkar, Sachin B. Gholve, Omprakash G. Bhusnure

Abstract

Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green Purchasing, Green Productivity and Green Quality Management Systems are as tools used by many companies in various industries to follow this trend. Considering the globalization of the economy and other associated trends, therefore it require a much broader conception of purching, productivity, marketing, management and a fuller appreciation of the changing dynamics of the determinants involved in the process of its improvement. The increased competitiveness, internationalization and sophistication of markets, the globalization of manufacturing and the increased concern about social and ecological issues make productivity improvement more important. Productivity improvement through better utilization of the energy, materials, water, solvents, etc. is now seen as an effective tool in preventing pollution at source. Productivity improvement must therefore take into full consideration the impact of the production, distribution, consumption and disposition processes on the environment. While meeting the customer needs, products and services supplied and the processes used to produce and distribute them must have minimum negative impact on the physical environment. Implementation of Green Purchasing, Green Productivity, Green Marketing and Green Quality Management Systems is therefore, mainly motivated by the quest to answer the question: How does Green practices enhance overall productivity and environmental performance?‖ The challenge that lies before managers today is to innovative activities, products and services to be sustainable. This is the goal for any organization, in any regional economy, large or small, be it for or not for profit. Problems for greening the supply chain are the reduction of flexibility of suppliers and the culture of organizations. This paper discusses the challenge of achieving sustainability by looking at current practices, around Green Productivity, green purchasing, and how to connect these two through a systematic approach using green quality management. This paper can help companies meet global market requirements and public administrators to understand the environmental performance through industrial clusters.

Keywords: Green Purchasing, Green Productivity, Green Marketing and Green Quality Management.